Ounce of Wisdom with Eleazar Herrara
How Cultural Authenticity Drives Brand Success
Cultural authenticity isn’t just a buzzword—it’s a business imperative.
In this episode of Ounce of Wisdom, we sit down with Eleazar Herrera, President and Partner at Ethos Creative Studios in Charlotte, to explore how brands can stay true to their cultural roots while still appealing to a broad, diverse audience.
With a background that spans El Salvador to North Carolina, Eleazar brings a global perspective to local branding challenges. At Ethos, he leads a team of creatives who specialize in helping brands—especially Latino food and lifestyle brands—craft campaigns that resonate deeply and respectfully with their audiences.
In this episode, you’ll learn:
- Why understanding regional and cultural nuance is essential for effective marketing
- How tone, language, and even font choices shape brand perception
- The importance of defining your audience before crafting your message
- How to avoid cultural missteps and build trust through intentional storytelling
Eleazar also shares real-world examples of how brands can misfire when they overlook cultural context—and how thoughtful planning and collaboration can lead to campaigns that truly connect.
Whether you’re a marketer, entrepreneur, or creative leader, this conversation is packed with insights on how to build brands that are not only seen—but felt. Watch the episode here.
