Ounce of Wisdom with Max Hansen, CEO & co-founder of Y Scouts
What if one hiring mistake could cost your company 27x an executive’s base salary?
That’s not a typo—it’s a wake-up call.
In this episode of Ounce of Wisdom, we sit down with Max Hansen, CEO and co-founder of Y Scouts, a purpose-based executive search firm, to explore the true cost of mis-hires—and how to build a hiring process that actually works.
Max has helped companies hire with intention since 2012, aligning candidates not just on hard skills, but on values, leadership DNA, and cultural fit. He’s also the author of Hiring on Purpose and host of the Built on Purpose podcast.
In this episode, you’ll learn:
- Why defining success in the first 12 months is essential
- How to vet for culture fit before discussing responsibilities
- Why outbound, targeted recruiting beats job postings in the AI era
- How to create a candidate experience that attracts top-tier talent
Max also shares how Y Scouts is leveraging AI to automate what should be automated—giving leaders back their most precious resource: time—while still making deeply human hiring decisions.
Whether you’re a founder, CEO, or HR leader, this conversation will challenge how you think about hiring—and give you the tools to do it better.
Watch the full episode now.
Also check out Hiring on Purpose and the Built on Purpose podcast.
